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| List of Figures | |
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| Acknowledgements | |
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| Media in Consumer Culture: An Introduction | |
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| The genre of consumer magazines | |
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| Magazine covers on newsstands | |
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| Scope and arrangement of this book | |
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| The Public, Identity and Power in Mediated Consumer Culture | |
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| The public in consumer culture | |
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| A space of visibility and appearance | |
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| A community of commodities | |
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| Consumption and identity | |
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| Consumers and practices of consumption | |
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| Self-management and identity in consumption | |
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| Power dynamics of consumer culture | |
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| The politics of visibility | |
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| Constraint and choice in consumption | |
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| The dialectics of mediated consumer culture | |
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| A Research Approach for Mediated Consumer Culture | |
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| Participant observation in mediated spaces of consumption | |
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| Blending into everyday life: A fl�nerie of newsstands | |
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| Making newsstands strange: Participant observation and photography | |
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| Analysing consumer media texts | |
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| Social processes shape texts | |
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| A multimodal approach to consumer media | |
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| The dialectic between ethnographic and text analysis methodologies | |
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| Media Retail Spaces as Multimodal Spectacles: The Case of the Newsstand | |
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| The social dynamics of newsstands | |
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| The spectacular semiotics of newsstands | |
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| World of goods | |
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| Abundance and chaos | |
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| A colourful dazzle | |
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| A facial space | |
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| A staccato voice | |
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| Newsstand semiotics | |
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| Media retail spectacles in consumer culture | |
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| Glossiness in Hyperreal Celebrity Portraiture | |
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| Celebrities on the magazine cover | |
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| Producing 'perfection': The mechanics of glossiness | |
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| Full-colour printing on glossy paper | |
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| Material techniques in the production of hyperreality | |
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| The discursive power of celebrity glossiness | |
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| Glossiness in consumer media | |
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| Commodity Choice and Commercial Heteroglossia in Consumer Media | |
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| Superlative objects: Commodities on the cover | |
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| Commodity-centred lifestyle scenes and narratives | |
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| Voice, choice and commercial heteroglossia | |
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| Sexiness and Selling: Consumerism's Pornographic Imagination | |
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| Beautiful bodies on display | |
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| Female sex-objects and post-feminist sexiness | |
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| Sexy masculinity | |
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| The politics of looking sexy | |
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| Visual consumption and the sexualized gaze | |
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| Eye contact: A network of gazes | |
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| Looking as a sexual act | |
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| The functions of the pornographic imagination in consumer media | |
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| Paper Mirrors: Images of Ideal Consumers | |
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| Face value: Hyperreal faces as ideal types | |
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| I contact: The language of direct address | |
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| The functions of paper mirroring in consumer media | |
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| Media Strategies for Selling Consumer Culture: A Conclusion | |
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| Selling consumerism | |
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| Consumer culture, media and the public | |
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| Mediated consumer culture, identity and power | |
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| Future opportunities in the study of mediated consumer culture | |
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| References | |
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| Index | |