Global Marketing Management A Casebook

Name: Global Marketing Management A Casebook
Price: 9.3 USD
Availability: InStock
ISBN: 9780324322842

ISBN-10: 0324322844

ISBN-13: 9780324322842

Edition: 5th 2006

Authors: John A. Quelch, Christopher Bartlett

List price: $239.95

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GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined. The greatest challenge to the complex new demands of the expanded, global marketplace comes in developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Global Marketing Management?s cases provide real examples of these challenges by presenting the issues faced by…

Book details

List price: $239.95
Edition: 5th
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 3/2/2005
Binding: Hardcover
Pages: 688
Size: 7.75" wide x 9.00" long x 1.00" tall
Weight: 2.398
Language: English




Designing Strategies for Global Competition



Philips vs. Matsushita: A New Century, A New Round



Global Wine Wars: New World Challenges The Old (A)



Tesco Plc



Li & Fung: Beyond ?Filling in the Mosaic? 1995-1998



Hikma Pharmaceuticals



Global Expansion Strategies



Bajaj Auto Ltd



Mary Kay Cosmetics: Asian Market Entry



Real Madrid Club De Futbol



Brioni



BRL Hardy: Globalizing an Australian Wine Company



Global Marketing Programs



Sony Corporation: Car Navigation Systems



Planet Reebok



Heineken NV: Global Branding and Advertising



DHL Worldwide Express



Acer America: Development of the Aspire



Marketing in Emerging Markets



Zucamor S.A.: Global Competition in Argentina



Jollibee Food Corporation (A)



Harlequin Romances ? Poland



Gillette Indonesia



Koc Holding: Arcelik White Goods



Managing International Partners and Alliances



Loctite Corporation ? International Distribution



Pechazur



Milkpak Limited ? International Joint Venture



MasterCard and World Championship Soccer



WWF



Organizing and Controlling Global Marketing Operations



P & G Japan: The SK-II Globalization Project



Silvio Napoli at Schindler India



Samsung Electronics Company: Global Marketing Operations



Bausch & Lomb: Regional Organization



Social Enterprise and Global Marketing



Genzyme?s Gaucher Initiative: Global Risk And Responsibility



IBM On Demand Community



Accion International



Amnesty International