Gender and Candidate Communication VideoStyle, WebStyle, NewStyle

Name: Gender and Candidate Communication VideoStyle, WebStyle, NewStyle
Price: 12.0 USD
Availability: InStock
ISBN: 9780415946834

ISBN-10: 0415946832

ISBN-13: 9780415946834

Edition: 2004

Authors: Dianne G. Bystrom, Mary Christine Banwart, Lynda Lee Kaid, Terry Robertson

List price: $58.95

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Description:

An exploration of self-presentation skills used by female candidates, this book focuses on the Web as political medium & finds women who seek office are having to battle against stereotypical perceptions even more strongly in the Cyber Age.

Book details

List price: $58.95
Copyright year: 2004
Publisher: Routledge
Publication date: 8/29/2004
Binding: Paperback
Pages: 256
Size: 6.50" wide x 9.02" long x 0.75" tall
Weight: 0.902
Language: English




Women, Communication, and Politics



Women, Communication, and Politics: an Introduction



VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis



Campaign Advertising: Gendered Messages, Gendered Reactions



VideoStyle: Communication Messages through Campaign Advertising



The Interaction of Electoral Status, Political Party, and VideoStyle



Case Study: Videostyles in the 2002 Kansas Governor's Race



Voter Reactions to Candidate VideoStyle



Candidate Web Sites: Gendered Messages, Reactions, and Applications



WebStyle: Communication Messages through Candidate Web Sites



Case Study: WebStyles in a North Carolina U.S. Senate and Montana Gubernatorial Race



Voter Reactions to Candidate WebStyle



Media Coverage of Candidates: Gendered Messages, Gendered Reactions



NewsStyle: Media Coverage of Candidate Presentation



Case Study: NewsStyles in the 2000 New York U.S. Senate Campaign



Gendered Reactions to Media Coverage



Gender and Political Communication in Future Campaigns



Gendered Political Campaign Communication: Implications for the Future


Notes