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Franchising An Entrepreneur's Guide

ISBN-10: 0759367051

ISBN-13: 9780759367050

Edition: 4th 2008

Authors: Richard J. Judd, Robert T. Justis

List price: $260.95
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Description:

This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.
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Book details

List price: $260.95
Edition: 4th
Copyright year: 2008
Publisher: CENGAGE Learning Custom Publishing
Publication date: 12/14/2007
Binding: Paperback
Pages: 656
Size: 8.50" wide x 10.75" long x 1.50" tall
Weight: 3.278
Language: English

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