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| Introduction | |
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| About This Book | |
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| Foolish Assumptions | |
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| How This Book Is Organized | |
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| Icons Used in This Book | |
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| Testing the Waters: Finding Your Way Around the Store | |
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| Amazon.com 101 | |
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| What Is Amazon.com and Why Is It Unlike Any Other Store? | |
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| What Do They Sell There? | |
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| What Don't They Sell There? | |
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| What Can (and Can't) You Sell? | |
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| Partnership Opportunities | |
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| Ooh La La: International Stores | |
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| What Amazon Knows about You That No One Else Knows | |
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| The Main Stops on the Shopping Circuit | |
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| Welcome Home: Amazon.com | |
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| Books, Music, and More: Pages in the Store | |
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| Getting the Most Out of the Detail Page | |
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| The Bottomless Shopping Cart | |
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| You Are the Master of Your Account | |
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| Who Are You? Setting up a New Account | |
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| Where's My Stuff? | |
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| Getting Personal | |
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| Money Talk: Credit Cards and Payment Issues | |
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| Heeeeeeeeeelp! | |
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| A Quick Look at What's in Help | |
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| Searching Help | |
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| Contacting the Man behind the Curtain | |
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| Important Stuff You May Need Help With | |
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| You Want It? They Got It: Shopping and Buying at Amazon.com | |
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| A Closer Look at the Stores | |
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| The Master List | |
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| Special Features | |
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| Specialty Stores | |
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| Got Gift? The Amazon Gifts Store | |
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| Services at Amazon.com | |
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| Get the 411 in Real Time: Amazon Chat | |
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| Setting Up Corporate Accounts | |
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| At the Movies in Your Neck of the Woods | |
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| And a Bite to Eat | |
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| Travel Services | |
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| Shopping by Catalog Online | |
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| The Strange, the Special, and the Super Cheap | |
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| Auctions & zShops | |
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| Outlet | |
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| Specialty Stores | |
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| Get What You Want: Find It and Suss It Out | |
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| Search Box: All Products or the Stores | |
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| AAAGHH! Search Results Demystified | |
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| Picky, Picky: Refining Your Search Results | |
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| Advanced Search | |
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| Product Information | |
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| Striking Infogold: Expert Advice | |
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| Reviews | |
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| It's in the Stars: Customer Reviews | |
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| Window-Shopping on the Web | |
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| The Basics of Browse | |
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| Using the Subnav to Find Goodies | |
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| Movers and Shakers | |
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| Clicking Your Way to Purchase Paradise | |
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| You've Found It, Now How Do You Buy It? | |
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| E-Mail Confirmation | |
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| How to Cancel Your Order | |
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| Better Buying with 1-Click | |
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| Order Consolidation | |
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| The More the Merrier: The Amazon.com Community | |
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| It's All About You! Cool Stuff That Happens Automatically | |
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| What Amazon Knows About You That No One Else Knows (Revisited) | |
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| Your Very Own Store | |
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| Your Favorite Stores | |
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| May I Suggest ... Recommendations 101 | |
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| Amazon on Line 1: Your Message Center | |
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| The Page You Made Without Even Trying | |
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| Finding Your E-Commerce Twin | |
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| One Man's Treasure Is Another Man's ... Treasure? | |
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| Putting Your Two Cents In: Reviews, Lists, & Cool Features | |
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| Loved It? Hated It? Writing Customer Reviews | |
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| Shopping with the Ones You Love | |
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| Everybody's Got Listmania! | |
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| Share the Love | |
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| The People in Poughkeepsie Love Pokemon | |
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| So You'd Like to Write a "So You'd Like To" Guide... | |
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| Giving (and Getting) Good Gifts | |
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| I Really Wish You'd Look at My Wish List | |
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| What Anniversary? Setting Up Special Occasion Reminders | |
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| Going to the Chapel: Wedding Registries in Detail | |
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| Oh Baby! Baby Registries in Detail | |
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| When All Else Fails: Gift Explorer | |
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| Making Money at Amazon.com | |
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| The Basics of Using Amazon.com to Build Bucks | |
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| A Quick Look at the Venues | |
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| New for You | |
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| Share the Love | |
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| Special Occasion Reminders | |
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| Weekly Movie Showtimes | |
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| Ten Ways to Get Great Deals | |
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| The Outlet | |
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| Striking Gold in Your Gold Box | |
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| At the Bottom of the Page | |
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| Super Saver Shipping | |
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| Amazon.com Trivia | |
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| Amazon.com Credit Card | |
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| Better Together | |
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| Today's Deals | |
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| In Your Box | |
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| Friday Sale | |
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| The Ten Strangest Items for Sale | |
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| CyberPounce | |
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| Pyramat PM300 Sound Lounger | |
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| Ducane ChuckWagon Gas Grill | |
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| Trailer Park Tycoon | |
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| SkyBox by Maytag Personal Beverage Vendor | |
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| Ronco ROES Electric Egg Scrambler | |
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| Ronco FD5 Food Dehydrator, Yogurt Maker, and Beef Jerky Machine | |
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| Monthly Doos: The 2004 Dog Poop Calendar | |
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| Dr. Billinghurst's BARF DIET Freeze-Dried Patties | |
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| Segway Human Transporter | |
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| The Esoteric Amazon: Honor System and Amazon Anywhere | |
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| On Your Honor (System) | |
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| Amazon Anywhere | |
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| Index | |