Voice of Business Hill and Knowlton and Postwar Public Relations

Name: Voice of Business Hill and Knowlton and Postwar Public Relations
Price: 108.57 USD
Availability: InStock
ISBN: 9780807824399

ISBN-10: 0807824399

ISBN-13: 9780807824399

Edition: 1999

Authors: Karen S. Miller

List price: $77.95

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In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clientswhich included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associationsamounted to 10 percent of the gross national product.The Voice of Businesschronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans…

Book details

List price: $77.95
Copyright year: 1999
Publisher: University of North Carolina Press
Publication date: 1/18/1999
Binding: Hardcover
Pages: 280
Size: 6.12" wide x 9.25" long x 0.99" tall
Weight: 0.440
Language: English



Acknowledgments


Abbreviations


Introduction



Policies and Practices



Forged in Steel




Air Power Is Peace Power: Postwar Trade Association Public Relations



Client as Consumer




Influencing Discourse



The Great Margarine Controversy: Public Relations and Politics



The Mills Are Seized: Public Relations and Public Discourse



Smoke and Mirrors: Public Relations and the News Media



Changes at




A Voice with an Accent




Hill and Knowlton since 1955



Hill and Knowlton and Postwar America


Appendix


Client List


Note


Bibliography


Index


Illustrations John Wiley Hill in the 1940s Tour of the Crosley Talking Kitchen, arranged