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Churn Management Handbook

ISBN-10: 1411652037

ISBN-13: 9781411652033

Edition: N/A

Authors: Rob Mattison

List price: $39.95
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Description:

Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.
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Book details

List price: $39.95
Publisher: Lulu.com
Binding: Paperback
Pages: 390
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.232
Language: English

Rob Mattison is a leading international authority on knowledge management, database implementation, data warehousing, and data mining. He is the author of five books, and his skills as both a speaker and consultant to the telecommunications industry are in constant demand.