Luxury Marketing and Management

Name: Luxury Marketing and Management
Price: 16.87 USD
Availability: InStock
ISBN: 9781492976455

ISBN-10: 1492976458

ISBN-13: 9781492976455

Edition: N/A

Authors: Daniel Langer, Oliver Heil

List price: $80.00

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Description:

This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various categories and signaling product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and operational definition of luxury is developed. Providing empirical insights for Europe, America and Asia this book opens challenging perspectives to all those concerned with luxury."The book Luxury: Marketing & Management will be of considerable interest to both managers and…

Book details

List price: $80.00
Publisher: CreateSpace Independent Publishing Platform
Publication date: 8/1/2013
Binding: Paperback
Pages: 268
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.880
Language: English