All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Name: All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
Price: 3.59 USD
Availability: InStock
ISBN: 9781591843030

ISBN-10: 1591843030

ISBN-13: 9781591843030

Edition: 2009

Authors: Seth Godin

List price: $24.95

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Description:

Seth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's…

Book details

List price: $24.95
Copyright year: 2009
Publisher: Penguin Publishing Group
Publication date: 11/12/2009
Binding: Hardcover
Pages: 240
Size: 5.25" wide x 7.00" long x 0.75" tall
Weight: 0.594
Language: English

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.