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| Introduction | |
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| An Introduction to eBay for Buyers and Sellers | |
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| Getting Started | |
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| Life before eBay | |
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| eBay Today | |
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| Live versus eBay | |
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| Registering with eBay | |
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| Setting Up a PayPal Account | |
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| Adding a Credit or Debit Card to Your PayPal Account | |
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| Associating a Bank Account with Your PayPal Account | |
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| Transferring Funds to Your PayPal Account | |
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| Research: Don't Buy or Sell Without It | |
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| What Exactly Is an Antique? | |
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| How Does an Antique Differ from a Collectible? | |
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| Making Informed Buying Decisions | |
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| Don't Miss the Mark (Other Important Research Tips) | |
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| Detecting Reproductions | |
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| Condition Issues | |
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| Developing an Eye for Quality | |
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| Online Resources for Researching Antiques | |
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| Buying Antiques and Collectibles on eBay | |
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| Finding Antiques and Collectibles on eBay | |
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| Browsing eBay by Category | |
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| Bookmarking Categories on eBay | |
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| Running a Category Search | |
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| Browsing the New Today and Ending First Listings | |
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| Making the Most of eBay's Search Features | |
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| eBay's Search Feature | |
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| eBay's Additional Search Options | |
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| Assessing eBay's Search Options | |
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| Searching by Seller, Searching by Bidder | |
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| Saving a Search | |
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| Buyer Be Aware: What to Know Before You Bid | |
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| Do Your Research before You Bid | |
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| Assessing a Listing | |
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| Deciphering Listing Descriptions | |
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| Freeze Frame: Assessing Photos | |
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| Questions, Questions, and Yet More Questions | |
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| Conducting Completed Listings Searches: Is It Really a Bargain on eBay? | |
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| Assessing the Seller | |
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| Using Feedback to Gauge a Seller's Integrity | |
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| Viewing the Seller's ID History | |
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| Bidding Strategies | |
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| Using the Watch List | |
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| Placing the Traditional Proxy Bid | |
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| Reserve-Price Auctions | |
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| Dutch Auctions | |
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| To Snipe or Not to Snipe | |
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| Manual Sniping at No Cost | |
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| Using a Sniping Service | |
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| Retracting a Bid | |
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| Shopping with Buy It Now | |
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| Enjoying eBay Live Auctions | |
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| Tracking Your Auctions with the My eBay Page | |
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| I Won an Auction! Now What? | |
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| Stepping through the Buy | |
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| Buyer/Seller Communication | |
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| Payment Details | |
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| Clicking the Pay Now Button | |
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| After the Merchandise Arrives | |
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| Filing a Claim with the USPS | |
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| Addressing Condition Issues | |
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| Leaving Feedback | |
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| Managing Your Buys | |
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| Managing Your eBay and PayPal Accounts | |
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| Working Through the Bad Buy | |
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| What If Your Package Never Arrives? | |
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| Your Merchandise Arrived, But It's Not Up to Snuff: Stepping through Dispute Resolution | |
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| Review the Item Description | |
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| E-mail the Seller | |
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| Phone the Seller | |
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| File a Suspicious Activity Report | |
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| Use Square Trade to Mediate the Dispute | |
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| Contact Your Payment Provider | |
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| Petition eBay's Standard Protection Program | |
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| Issue Negative or Neutral Feedback | |
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| When the Mistake Is Yours | |
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| Selling Antiques and Collectibles on eBay | |
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| Setting Up Shop on eBay: Getting Started Selling | |
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| The Hunt Is On: Finding Items for Resale | |
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| Research Redux | |
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| Determining Market Value | |
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| Making a Glutted Market Work for You | |
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| Tapping into Trends | |
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| Setting Up Your Seller's Account | |
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| Setting Up an About Me Page | |
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| Selling Tips and Tools from eBay | |
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| Exploring Seller Central | |
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| Finding Answers with the Seller Guide | |
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| Managing Your eBay and PayPal Accounts | |
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| Titles, Descriptions, Photos, and More | |
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| Constructing Listing Titles: The Importance of Keywords | |
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| Listing Title Pitfalls | |
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| Adding a Subtitle | |
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| What Bidders Really Look for in Item Descriptions | |
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| The Importance of Accurately Grading Condition | |
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| Photos: A Valuable Part of Your Item Listing | |
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| Setting Your Starting Price, Understanding eBay's Fees, and Creating a Basic Listing | |
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| Setting Your Starting Price | |
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| Selling at a Fixed Price with Buy It Now | |
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| Setting a Reserve Price | |
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| Fees, Fees, and More Fees | |
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| Listing Your Item on eBay | |
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| Revising Your Item Listing | |
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| Ending a Listing Early | |
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| Relisting an Item | |
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| Listing-Management Tools | |
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| Managing and Completing the Sale | |
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| Answering Bidders' Questions | |
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| Communicating with the High Bidder after the Auction Ends: Using eBay's Checkout System | |
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| Shipping Tips to Ensure a Smooth Transaction | |
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| Special Packing Considerations for Antiques and Collectibles | |
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| Dealing with Non-Paying Bidders | |
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| Sending Payment Reminders and Filing Non-Paying Bidder Alerts | |
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| Requesting a Final Value Fee Credit | |
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| The Importance of Feedback | |
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| Remedies for Negative Feedback | |
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| Fraud Information Important to Sellers | |
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| Standing Out in a Competitive Market: Building a Good Reputation | |
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| Promoting Your Listings | |
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| Promoting Your Items on eBay | |
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| Promoting Your Business on Other Venues | |
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| Building a Customer Mailing List | |
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| Chatting It Up with Other Collectors | |
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| Appendix | |
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| More Helpful Resources | |
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| Exploring eBay's Help Resources | |
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| eBay Live Chat | |
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| Other Online Resources | |
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| Collecting Supplies | |
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| Jewelry Supplies | |
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| Identifying Materials | |
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| Shipping Materials | |
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| Magnifiers | |
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| Black Lights | |
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| Booksellers | |
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| Magazines and Newsletters | |
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| Other Helpful Web Sites | |
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| Index | |