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| Introduction | |
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| Warming Up | |
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| Sports Collectibles and eBay: A Marriage Made in Heaven | |
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| Caution: Collecting Can Become Infectious | |
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| Where Did All Those Baseball Card Shops Go? | |
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| Join the Auction Crowd | |
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| Save Money, Save Time, Save Your Sanity | |
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| All Aboard the eBay Express | |
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| Pledge Allegiance to eBay | |
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| Signing Up on eBay | |
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| Terms of Agreement | |
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| Fees and Caveat Emptor | |
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| Covering Their Behind | |
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| The Personal Stuff | |
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| The Home Stretch | |
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| Setting Up a Seller's Account | |
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| The Wide, Wonderful World of PayPal | |
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| Buying Sports Collectibles on eBay | |
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| Do Your Homework Before You Buy | |
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| How to Search for Your Item | |
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| Narrow the Field | |
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| Searching By Seller | |
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| Supply and Demand | |
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| What Is an Item Worth? | |
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| More Reference Material | |
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| Cards Versus Memorabilia: Which Is Better? | |
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| Authentication Is Sweeping the Nation | |
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| Watch Out for That "Foul Ball"! | |
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| The FBI's Approach | |
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| eBay's Approach | |
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| Players' Approaches | |
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| How Do I Know if My Item Makes the Grade? | |
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| Trading Cards | |
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| Sports Autographs and Memorabilia | |
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| Who Do You Trust? | |
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| Getting Ready to Bid | |
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| Take It Out for a Spin! | |
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| Picking the Right Road | |
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| Read the Feedback | |
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| Check Out the "Me" Page | |
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| Ready to Bid? | |
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| Here Is the Moment You Have Been Waiting For | |
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| What if I Change My Mind? | |
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| What if I Get Outbid? | |
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| How Do I Monitor My Bids? | |
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| Getting to Know My eBay | |
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| eBay Toolbar | |
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| Look Out! There's a Sniper! | |
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| Don't Mix E-Commerce with E-motions | |
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| Selling Sports Collectibles on eBay | |
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| Getting Ready to Sell | |
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| Let's Make a Deal | |
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| How to Write a Good Description | |
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| Can You Describe It for Me? | |
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| How Does That Look? | |
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| Details, Details | |
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| When to Use a Reserve Price | |
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| How Long Should I Run My Auction? | |
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| You Ought to Be in Pictures | |
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| Don't Get Carried Away on a Ship | |
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| The Home Stretch | |
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| The Auction Process | |
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| Can I Help You? | |
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| Questions and Answers | |
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| Oops ... Can I Change That? | |
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| Maybe This Would Interest You, Too | |
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| Who's Doing the Bidding? | |
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| Come Visit My Store | |
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| Closing the Deal | |
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| Congratulations! You've Made a Sale! | |
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| The Payment Process | |
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| Tips on Shipping | |
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| Leaving Feedback for Buyers | |
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| Second-Chance Offers | |
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| Dealing with Nonpayment | |
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| What if My Item Doesn't Sell? | |
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| Keeping in Touch | |
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| Next Steps | |
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| Moving Up | |
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| Selling Manager | |
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| PowerSellers: eBay's Stars | |
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| PowerSeller Support | |
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| Extra Innings | |
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| Trading Safely | |
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| Customer Support | |
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| Don't Get Spoofed | |
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| Reporting Theft | |
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| Community Help Boards | |
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| Back to the Future | |
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| Customer Service | |
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| Speed Is of the Essence | |
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| Truth in Advertising | |
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| Avoid Communication Breakdowns | |
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| Inventory Control | |
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| A Photo Is Worth ... Lots! | |
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| Develop a Brand Name | |
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| Do It Right | |
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| Additional Resources | |
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| Books | |
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| Web Sites | |
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| Publications | |
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| Index | |