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Guerrilla Marketing for Franchisees 125 Proven Strategies, Tactics and Techniques to Increase Your Profits

ISBN-10: 160037025X

ISBN-13: 9781600370250

Edition: 2006

Authors: Jay Conrad Levinson, Todd Woods

List price: $19.95
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With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees; How to write a powerful,7-step marketing plan and prepare a successful marketing attack. How to successfully launch & maintain an ongoing marketing attack using up to 100 marketing weapons; 62 of which are low cost or cost next to nothing. How to understand their role as a franchisee when it comes to their own local store marketing. How to reach and even exceed their sales and profit goals and much more. Guerrilla Marketing for Franchisees teaches franchisees how to take action and provides…    
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Book details

List price: $19.95
Copyright year: 2006
Publisher: Morgan James Publishing
Publication date: 4/1/2007
Binding: Paperback
Pages: 255
Size: 5.97" wide x 9.03" long x 0.67" tall
Weight: 0.858
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.