Out of the Garden Toys and Children's Culture in the Age of TV Marketing

Name: Out of the Garden Toys and Children's Culture in the Age of TV Marketing
Price: 4.68 USD
Availability: InStock
ISBN: 9781859840597

ISBN-10: 1859840590

ISBN-13: 9781859840597

Edition: 1995

Authors: Stephen Kline

List price: $34.95

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This innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have an impact on the way children play.

Book details

List price: $34.95
Copyright year: 1995
Publisher: Verso Books
Publication date: 12/17/1995
Binding: Paperback
Pages: 428
Size: 6.00" wide x 9.00" long x 0.94" tall
Weight: 1.298
Language: English



Acknowledgements


Introduction: The Sovereignty of Consumerism: Children in the Age of Marketing



Communication Analysis for the Age of Marketing



The Making of Children's Culture



From Literacy to Comics: The Origins of Children's Fiction



Thralls of the Screen: The Rise of Mass Media for Children



Marketing Toys to Children and Youth



Building Character



Limited Imaginings



The Parables of Play: Policy, Strategy and Advertising Design



Technicians of the Imagination


Conclusion: Playing with Culture


Appendix


Thematic Bibliography


Index